Zynga Buys British Game Maker NaturalMotion For $527M

Zynga Buys British Game Maker NaturalMotion For $527M

Zynga affirmed that it is acquiring U.K.-based gaming company NaturalMotion for $527 million. Zynga, which is known as much for its struggles as a public company as for its hits such as Farmville, will acquire the business in a mix of cash and Zynga equity.

The statement went on to praise its new acquisition by saying “NaturalMotion possesses industry-leading technology and tools and its proven simulation technologies have powered some of the biggest console games and blockbuster movies.”

The company also announced that it would be reducing about 15% of its workforce  that comes out to roughly 314 employees.

Last summer, the business hired former Microsoft executive Don Mattrick as CEO, replacing the company’s founder Mark Pincus.

“We believe that bringing Zynga and NaturalMotion together is the right step at the right time,” said Don Mattrick in a statement. “Our acquisition of NaturalMotion will allow us to significantly expand our creative pipeline, accelerate our mobile growth and bring next-generation technology and tools to Zynga that we believe will fast track our ability to deliver more hit games.”

“We can’t wait to see what we can achieve together with Zynga,” said Torsten Reil,CEO and co-founder of NaturalMotion, which makes the games CSR Racing and Clumsy Ninja.

As part of the terms co-founder of NaturalMotion, Torsten Reil, will stay on and report to Mr Mattick, and new games will continue to be released under the NaturalMotion brand.