Flappy Bird, the newest and most viciously chronic smartphone game to have taken the mobile market by storm, is earning $50,000 in ad revenue each day.
“The reason Flappy Bird is so popular is that it happens to be something different from mobile games today, and is a really good game to compete against each other,” Vietnamese developer, Dong Nguyen said. “People in the same classroom can play and compete easily because [Flappy Bird] is simple to learn, but you need skill to get a high score.”
Nguyen says he has no plans to change or even update the game. “Flappy Bird has reached a state where anything added to the game will ruin it somehow, so I’d like to leave it as is,” he says “I will think about a sequel but I’m not sure about the timeline.”
You just need to tap to fly over uniform and randomly generated hurdles that you must fly through, and never touch or else you lose and must start over, an impulse that is alarmingly hard to deny.
Adding advertisements to the mix was his modern spin on the titles. “I want to make an ads-based game because it is very common in the Japanese market — minigames are free and have ads,” Nguyen says.
The game, which was released for iOS in September 2013 and for Androidin January 2014, challenges users to guide a bird through gaps between green pipes. The game was ranked number one on the iOS App Store as of Feb. 6.