A lot of smartphone manufacturers are eyeing on the mid-range segment with their offerings this year. Taking the same into consideration HTC officially wraps off the latest addition in the list, HTC Desire 310 and upload the announcement on company’s site. HTC Desire 310 is the successor to HTC’s Desire 300, which is also a mid-range handset.

“Everybody today wants a smartphone that can keep up with them, regardless of whether it is a flagship or entry-level model” says Peter Chou, CEO of HTC Corporation. “The latest addition to our renowned HTC Desire range combines super-fast processing and premium features at a lower price, offering users the best possible experience in this category.”

The smartphone is loaded with features like 4.5-inch 854 x 480 resolution display and is powered by a 1.3GHz quad-core processor backed by 512MB of RAM. Rumors about MediaTek chip are also surfacing up though HTC hasn’t revealed this yet.

In terms of storage the Desire 310 comes with 4GB of internal storage, a microSD card slot for further expansion, plus 5-megapixel and 0.3-megapixel cameras. For connectivity the 310 will offer dual-SIM, Bluetooth, Wi-Fi, GPS and 3G (HSDPA). This is all powered by a 2000mAh battery.

In order to offer mid-range handsets at an affordable price HTC recently announced its partnership with MediaTek. Talking about the availability, the smartphone will cater to mid-segment in the UK from April via O2, Vodafone and Carphone Warehouse.