Snapchat is growing up. Snapchat win hands down over another popular messaging application WhatsApp. Snapchat is now the top third-party messaging app in North America by volume, “generating more traffic each day than competing services such as WhatsApp.”
According to network traffic specialist Sandvine, Snapchat is in the top spot and continues to generate more traffic than other competing services. Snapchat usage increased 60 per cent between Q3 and Q4 2013, according to the report. The company recently announced that it is bringing chat and video features to its incredibly popular photo-sharing app.
Video calling is allowed when users have their apps open. Just by holding down the button launches the call, which will simply appear on screen for the person on the receiving end and you need to simply lifts up a finger to end the call. The video quality, although not the HD quality type, but it works fine.
Earlier the app only allows 45-character messages to individual snaps. With the new instant messaging feature update, users can now have a complete conversation with no word or character count limitation.
“The goal has always been to move beyond messaging,” says Evan Spiegel. “We’re trying to take the traditional text conversation and make it better.”
The news comes after Facebook Messenger app got updated earlier this week to include video messaging. Users just need to tap a camera icon in their chat window to open up a ‘selfie’ window just below their conversation.
Last November Snapchat reportedly refused a multibillion-dollar offer from Facebook boasting 400 million photo messages sent per day. At present Snapchat users are sending 700 million photos and videos per day.
“Until today, we felt that Snapchat was missing an important part of conversation: presence. There’s nothing like knowing you have the full attention of your friend while you’re chatting,” said Snapchat in a blog post.
Till now Snapchat users could only send text in the form of captions on photos. Now, conversations don’t look much different from those in other mobile messaging apps like WhatsApp and GroupMe, except these ones disappear after they take place.
Reports say the new features of Snapchat place the company in competition with other similar messaging apps other than whatsapp that grew popular over the years, such as Kik, WeChat, Facebook’s Messenger, Confide and Wickr with various add-ons for a more personalized experience for its users.