MOFIRST TO LAUNCH REGIONAL LANGUAGE BASED SMARTPHONES BY 2015

MOFIRST TO LAUNCH REGIONAL LANGUAGE BASED SMARTPHONES BY 2015

Soon regional-language based smartphones are going to cater the Indian smartphone market and the credit goes to Indian technology start-up MoFirst. The patent technology of the device will allow users to change languages with just a swipe, across India. The company has plans to launch the smartphones by March 2015.

Rakesh Deshmukh, MoFirst Solutions Co-founder and CEO, said, “Language is one of biggest barriers that prevents people from using mobile phone functions exhaustively. We have launched and tested response to smartphones that supports Gujarati language. By March 2015, we will launch phones for all regional languages.”

Founded in December 2008, MoFirst Solutions under the brand name Firstouch has developed smartphones that comes equipped with its patent technology of translation and transliteration from English to regional language and vice-versa.

“Our swipe technology helps customer to communicate in regional as well as in English even if they don’t know one of these languages. A message typed in regional language can be translated to English by swiping finger left to right and transliterated by swiping finger right to left,” Deshmukh said.

According to company plans, the Firstouch phones will be launched in Hindi and Marathi language by July, Tamil, Telugu and Bengali by September, Kannada and Malayalam by November and rest of the regional languages by March 2015.

While commenting about the price range Deshmukh said, “We will launch 10 models of Firstouch Regional Smartphones in price bracket of Rs 3,500 to Rs 12,500 in next one year. By the end of March 2015, we want to be present all over India.”