Micro blogging site Twitter has made a new acquisition of mobile ad-tech company, Tap Commerce. Previously amount of deal was not known but Re/code broke the news that the social network apparently paid about $100 million.
Tap Commerce is a New York-based company helping mobile app makers get their users to reopen and reengage with apps. Some of its customers include Pocket Gems, eBay, Poshmark, and Hotel.com among its customers.
Twitter is emphasising more on its advertising, especially in mobile, so with this acquisition Twitter is expecting to get some lead on its advertising offerings for advertisers and build its revenue stream from mobile ads.
In last November, Tap Commerce raised $10.5 million in a Series A round led by Investors like RRE Ventures, Metamorphic Ventures, Eniac Ventures, Nextview Ventures, Bain Capital Ventures and Pereg Ventures.
Tap Commerce had also been working with Facebook to offer ton of these kinds of ads in its mobile service. Now we’ve to see how Twitter utilizes Tap Commerce for its advertising.