Tory Burch for Fitbit Accessories Collection Now Available

Tory Burch for Fitbit Accessories Collection Now Available

Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its CEO and designer, Tory Burch. The Tory Burch for Fitbit accessories collection includes:

  • Tory Burch for Fitbit® Metal Fret Pendant ($175):

It is made up of brass and based on the ornamental, open fretwork that’s a Tory Burch signature; the pendant is suspended from a chain.

  • Tory Burch for Fitbit® Metal Hinged Bracelet ($195):

It is made up of brass with attractive, open fretwork and a secure, easy-access latch on the back

  • Tory Burch for Fitbit® Silicone Printed Bracelet ($38):

It comes with an adjustable closure and a secure, easy-access holder for the device, it’s available in Tory Burch signature colors and prints.

“Our partnership with Tory Burch has taken wearable device fashion to another level, transforming our Flex tracker into an elegant accessory,” says James Park, CEO and co-founder of Fitbit. “Further expanding the ways our users can wear our products, this will ultimately help to inspire users to track their activity 24/7 and make healthier choices.”

They look and feels like a legitimate Tory Burch product. They have a Tory Burch price, too: the bracelet costs $195 and the pendant will set you back $175. There are also two silicon bracelets embossed with a Tory Burch-style pattern, costing $38 each. None of the options include a Fitbit Flex. Those are sold disjointedly.
“From day one, we’ve known that form factor is crucial to creating a health and fitness tracking device that will fit into people’s lifestyles and become truly ‘wearable,’” said James Park, CEO and Co-Founder of Fitbit. “We designed Flex with this in mind, but our partnership with Tory Burch has taken wearable device fashion to another level, transforming our Flex tracker into an elegant accessory. Further expanding the ways our users can wear our products, this will ultimately help to inspire users to track their activity 24/7 and make healthier choices.”

The versatile design of the Tory Burch collection was created so that women can wear their Fitbit from day into evening, which is on the whole important with a device planned to be worn 24 hours a day.