Apple Acquires Podcasting App Swell

Apple Acquires Podcasting App Swell

Apple has officially acquired Pandora-for-talk-radio app Swell. The purchase price for the two-year-old startup was around $30 million. As part of the acquisition, Swell is to shutter its iOS app this week.

The website now provides the following message “Thank you for using Swell over the past year. We wanted to let you know that the Swell service is no longer available. We’ve been inspired by the opportunity to create quality products that positively impact users’ lives, and we are grateful to all our listeners. Thank you everyone for your support!”

Concept.io is the creator of Swell Radio. Swell Radio is a delightful mobile app that streams personalized audio news and information. The Swell iOS app compiles podcasts and tailors them into personalised streams for users. The app allows you to listen to unlimited personalized audio news and podcasts from sources like iTunes, NPR, ABC, ESPN, BBC, CBC, TED, and more.

Concept.io founded by G.D. (Ram) Ramkumar strives to connect people with ideas and knowledge easily so we can all be more productive with our time. Concept.io is a technology startup funded by top-tier venture firms.

Swell had raised $7.2 million from investors including DFJ, Google Ventures and InterWest Partners. Its iOS app compiled various podcasts and shows and stitched them into personalized streams.

According to a tech site “The Swell acquisition comes as part of a string of content apps that Apple has picked up over the last couple of months, including Beats, which had a significant $3 billion price tag; and book recommendation service BookLamp, which was another small-ish buy.”

Apple recently purchased BookLamp, which is a service that suggests books you may enjoy based on the language in other books you like. The tech giant has now also accepted the acquisition of Swell that  shows  that Apple intends to improve discoverability for content available through its iTunes Store and App Store. It also reflect a push by Apple to assume a larger role in streaming music and audio content.