The battle in the Smartphone market in India is going to grow even more forceful as Google is all set to launch its Android One Smartphone project in an event this month. The phones, which will run the stock version of Android optimized for low-cost hardware, will be targeted at budget shoppers.
Android One smartphones with their reasonably priced price tag and near-stock Android software are Google’s efforts to get back control of the customer experience in the entry-level segment. This is the first time entry level androids are being assured timely Android updates and there is no reason why this couldn’t be ground-breaking.
Quick recap of the key features of the Android One reference model as shown by Google, includes 4.3/ 4.5-inch display, run on quad-core chipset with 1GB of RAM, sport 5MP rear camera, and house 1,700mAh battery. These phones will support dual-SIM and come with expandable memory using a microSD card. The Android-powered handset will also haveFM radio and be priced at less than $100, Google senior vice president Sundar Pichai said at the begin of the technology giant’s annual developers conference. The Android One phones are speculated to cost between INR 7,000 to INR 10,000, up from initial expectation of INR 6,000.
The Android One program was announced by Sundar Pichai, the head of Android division in Google, in June this year.”We are going to be rolling out it around the world, but will launch in India first in the fall of this year,” Pichai said.
Google on Monday sent out invites for a media event On September 15. It is expected that the company and its hardware partners namely Spice, Karbonn and Micromax — will launch Android One phones at the event.