Riffsy, the maker of a popular GIF keyboard for iOS 8, is announcing that it has raised $3.5 million in funding led by Redpoint Ventures. Other investors in the company include Initial Capital and John Riccitiello.
“Redpoint Ventures is a perfect partner as we continue to grow our business,” said David McIntosh, founder and CEO of Riffsy. “The Redpoint team brings unparalleled expertise in building strong and recognized mobile networks and consumer brands, and we look forward to working closely with them as we further develop our products and build the largest expression network.”
Riffy’s GIF Keyboard rolled out on iOS in September 2014. Using the keyboard, users can text, iMessage, tweet and/or email millions of animated GIFs from their device. . By tagging GIFs into categories, users can search millions of GIFs to find the one that completely expresses a feeling, emotion or moment.
The app claimed to be downloaded more than one million times in its first three weeks. Each user uses the keyboard an average of nine times per day and shares five GIFs per day. There are millions of sessions each day across the complete Riffsy platform. Riffsy’s GIF Keyboard is available to download for free on the iTunes App Store.
Riffsy allows frictionless sharing though opportune search, discovery, and single-tap sharing of GIFs across social platforms like Twitter and Facebook, and iMessage and text messaging. By adding GIFs to communication, or by making them the key means of communication via many GIFs featuring audio, people can have continuous fun and improve their connections with friends, family and co-workers.
“We’re very impressed with the growth of Riffsy’s GIF Keyboard and the substantial leadership position they have staked out in a few short weeks since it launched,” said Redpoint Ventures partner Chris Moore. “Riffsy is already changing how people express themselves, and we look forward to working closely with them to help execute their vision of making motion a central part of how people communicate within and across their networks.”