Google acquired the app maker Launchpad Toys just last week. And now its second acquisition this month is Odysee, an app which provides automatic photo/video backup from mobile devices to personal computers, apart from private sharing features. Google is certainly enjoying much shopping these days.
A notification to Odysee app users was sent to announce the acquisition and also as an announcement on the firm’s website homepage. Odysee has announced that its team will be joining Google+ and most probably the app firm will be working on further improving the photo service of Google+. The acquisition will help Google separate its photo service from Google+, as rumored since last year.
The app let its users automatically back up photos and videos taken on their cameras or tablets to their home computers. It had its own “follower and following network.” Users could add a small group of close family and friends who would also be on the app. It had an API for integrating the service with other apps. It also had the option of sharing more pictures to non-Odysee users by way of URL links instead of embeds.
Developed by Nimbuz Inc, Odysee was co-founded by Raghavan Menon and Shiva Jalagi. Worth mentioning is the fact that both founders have experience in the fields of algorithms, caching, embedded software, and networking.
With the acquisition, Google seems to aggressively push its own social network, Google+ against the likes of Facebook, Flickr, and Instagram. And even as a part of Google+, considering how wary some people are these days of giving over more data to Google’s cloud — or any other cloud-based service like Dropbox or iCloud, for that matter — it makes sense to enhance Photos with offline features for that reason, too.
Odysee was built around a freemium model which means that it was free for the first year, and then charged $5/year thereafter. The founders estimated at a point of time that they could keep the business sustainable if they reached 3 million users.
The Odysee app has now been removed from the App Store and the Google Play. The service will shut down completely on February 23, says the website’s homepage. As a result, the company is not accepting any new users. However, the current Odysee users will be able to access and download their saved photos and videos in archive form after the shutdown.