With an aim to replace the usage of traditional mud stoves (chulhas), a Mumbai-based startup Greenway Grameen Infra, has set up India’s largest manufacturing unit for biomass cook stoves in Vadodara, Gujarat.
Greenway Grameen claims that about 68% of households in India cook on mud stoves which has lots of drawbacks like emitting unhealthy, climate-warming smoke & worsening deforestation.
The use of Greenway Grameen Stoves will not only overcome these drawbacks, but will also enhance the quality of life in rural India.
“Our flagship product, the Greenway Smart Stove, is a high-efficiency cook stove that burns all biomass fuels (wood, cow-dung, etc.) while reducing smoke by 70%, fuel use by 65% and GHG emissions by 1.5 tons/year.
The USP of these stoves is that they are durable, without moving parts, and are portable,” said Neha Juneja, co-founder, Greenway.
Greenway Grameen Infra is an incubatee company of IIM Ahmadabad’s Centre for Innovation Incubation and Entrepreneurship (CIIE), and claims to have sold over 250,000 cook stoves.
Ankit Mathur and Neha Juneja, fresh MBA graduates from IIM Ahmadabad and FMS Delhi suggested this idea to manufacture Greenway Cook Stoves while traveling through rural areas to undertake energy projects.
“Till recently we used to get these cook stoves manufactured by a local vendor. The Government’s commitment to “Make in India” and renewable sources of energy, was a key decision-making criterion for us to initiate our own plant for manufacturing these”, said Neha.
“With this new manufacturing capacity, we shall now be able to achieve economies of scale and produce more efficiently and hope to be able to pass on the benefits to the end customers through lower prices”, she added.
Greenway was founded in 2011 and is a for-profit product design & distribution company and the Greenway Cook Stoves are certified by the Ministry of New & Renewable Energy, Government of India.
The startup received its seed funding from CIIE, while talking about the funding Vipul Patel, Associate Vice President at CIIE said, “Not many start-ups are coming up with innovative appliances that cater to the rural market have their own manufacturing base.
However, having one has its advantages. It reduces vendor dependency, helps to have better control on quality, and lowers costs effectively.
As investors, we are happy to see such companies setting up their manufacturing units in India and contributing towards the Government’s ‘Make in India’ initiative.”