Ankur Phadnis brings Ratlam’s famous ‘namkeen’ online

Ankur Phadnis brings Ratlam’s famous ‘namkeen’ online

Thanks to his IT industry backing and training, Ankur was able to seamlessly create the startup Namkeenwale. He said “Creating the website and building the e-commerce aspects of the site was easy, because I had done this during my stint in TCS and also when I had createdDial Yummy. What was challenging was the packaging and logistics aspects of the business. I took time in finding the right courier companies to tie up with and also finding the right packaging, as the ‘namkeen’ could spoil if it wasn’t packed properly. So I did my research and ensured everything was perfect

Ankur was born and brought up in Ratlam, Madhya Pradesh. “I finished my education in Ratlam and moved to Mumbai, where I was working at TCS,” says Ankur. After working there for about four years, Ankur decided to start a venture of his own. “I’ve always known that I am an entrepreneur at heart; I am not made for a regular job,” he says. So along with a colleague, Ankur established Dial Yummy, an on-line website for restaurant discount coupons.

Talking about his first venture, Ankur says, “The idea was to establish a portal where you could get discount coupons for dining across different restaurants in the city. ”

Ankur Phadnis brings Ratlam’s famous ‘namkeen’ online

For the initial few runs to test the running of the site, the logistics, right delivery and other nitty-gritty processes, Ankur asked his friends and colleagues to order from the Namkeenwale site a couple of times. When he saw that the processes moved around seamlessly, he opened up the site to the general public. “While I have started Namkeenwale, I have a team of people working for me, people who make the ‘namkeen’ on the streets of Ratlam, my core developers and packagers,” says Ankur.

Initially the website saw around 15-20 orders a month. With a few SEO efforts, the website gets over 100-200 hits a day now. Talking about his future plans, Ankur says, “I have started getting messages from people in the US and UK asking if I can deliver there, so I have gradually started expanding to the overseas market. I am also looking to do add other savories and eateries on our website.”

Idea lies in delivering Namkeen to door step with easy and online Namkeen Portal. Namkeenwale.in is for the namkeen lovers, especially for people who love Snacks. Ratlam is known for its savory snacks that are made from chick-pea flour, cloves, and pepper. Ratlami sev is a popular fried and crisp snack made with gram flour,clove,pepper and other spices. This is a specialty from the city of Ratlam. The addition of the special spice blend,makes this spicy and gives a unique taste. The spice blend and the thickness is different from bikaneri sev.

Namkeenwale.in is one point; online portal that now allows you to order Ratlam and Indore namkeen from all over India. This is the first shop that allows you to buy Ratlami sev that too fresh, and tasty. Now no need to miss your favorite namkeen.