Drippler strengthening its financial assets has secured $4.5 million Series A round. The iOS and Android app is known for its flawless news service related to the Smartphone and new apps arrivals. This has announced its further financial strengthening. Its round included backing from Titanium investment which led the rounds and other participants included TMT Investments, Reuven Agassi, David Assia, Christian Gaiser, iAngels and other private investors.
Drippler offers personalized recommendation on apps, features and accessories to help them get more from their Smartphone. It now includes a news aggregator element, gathering news about their specific Smartphones models or its wider operating systems. This is in addition to the send you notification on daily basis with tip, advice on different related issues and having relevant apps based on their personal preferences.
It has laid the basis for the Israeli startup business model. “Drippler helps mobile users make the most of their devices and apps, while helping tech brands and developers reach their target audiences,” says Drippler CEO Matan Talmi.
“The average user wants to use his device to its full potential but has a hard time keeping track of all the new tech developments. We provide users with relevant updates, on topics and devices that are relevant to them,” it says.
Drippler’s had claimed relevancy of its content lying in its monetization strategy. It connects advertisers, app developers and device and accessory manufacturers with target audience supporting them “acquire high-value customers, driving high lifetime value users on a cost per install basis.”
Talmi adds with, “Due to the fact that recommendations are catered to users’ specific interests, Drippler users are highly engaged with the apps they download.”
Its competitors include Playboard, AppAdvice, Softonic and others. However, unlike a lot of other app discovery apps, Drippler says that it has enhanced its services with providing quality access to them.