Today the online shopping craze has become very interesting & popular, and in the field of e-commerce a rapid change can be seen. E-commerce websites are launching various mobile apps for theirs users, on Wednesday Flipkart announced a new feature on its mobile app that lets users to upload images to find similar fashionable products from online stores, and the app is also called Image Search.
The new Image Search feature of Flipkart app is still in beta, and soon it will be rolled out to users via an app upgrade. According to the company, the Image Search feature has been designed especially for the fashion category of products.
The new Image Search feature has an option to take a photo of your fashion product or upload an image taken from elsewhere they are looking on their smartphone or tablet. Flipkart further adds the search function that will search for your products with the color match, Pattern, or style as well.
On the other hand, the new features can also be used to find visually similar products to a product already listed on Flipkart. The feature is being developed especially for the app, since 75 percent of Flipkart users access it via their smartphones, the company said.
“Discovering a fashion product online varies from user to user and is more complex as compared to other categories. A lot of fashion purchase decisions are influenced by similar products seen by users. The image search feature provides a way to find similar products on Flipkart as well as reduces the search/ browsing time, making the overall product discovery and shopping experience simple.”Flipkart’s Chief Product Officer Punit Soni said in a statement.
Soni further added, “This is in line with our ambition to create a very intuitive thoughtful mobile experience that is universally accessible to everybody, regardless of whether they use text or visuals to communicate with us.”