Groupon has owned food delivery service OrderUp and shared its plans to expand into $70 billion sector. The Baltimore- based OrderUp founded in 2009 is available across 40 cities in the country including its college towns. It has processed over 10 million orders in mentioned markets so far.
OrderUp CEO Chris Jeffrey said, “Groupon’s reach and ability to connect supply and demand at scale make it the perfect destination for us to grow even faster and expand in our targeted local markets,” said OrderUp CEO Chris Jeffery. “We look forward to bringing the thousands of great restaurants that we feature to hungry Groupon customers across the country.”
It has been considered as a better option to serve its 25 million customers all over country. “Online food ordering and delivery represents an untapped opportunity for Groupon and serves as a natural extension of our local marketplace,” said Groupon CEO Eric Lefkofsky.
“The potential in delivery and takeout is apparent — especially with the growth of mobile — and OrderUp’s operational ability, coupled with Groupon’s engaged customer and merchant base, bring tremendous scale to the space.”
This is better times opportunity for it to grow and in managing and has helped them to continue their product innovation in earlier years and being public company with multi-billion dollar market cap.
The development will ensure its ongoing competition with yelp. It has made strategic step to get best help to users and winning their confidence while eating away its rival’s users’ base. This is to be noted that billion dollar food delivery and supply segment is witnessing an interesting battle among startups. Groupon’s recent step has brought all available inputs to the users who are pursuing quality food delivery services.
It has already earned users confidence and is likely to become an easy option to the users.