Flipkart on Monday announced that this year’s Big Billion Days sale will start from October 13, and end on October 17 but, would be available only on the Flipkart app. Notably, there was so many issued have been faced by the customers on Last year’s Big Billion Day sale, which enraged buyers for ‘cheating’ on discounts and many problems faced by users while making purchases, from site crashes to wrong prices and other errors.
“As an app-only shopping event, our ‘big billion days’ have exciting offers and discounts across 70 product categories for customers,” Flipkart said in an emailed statement.
Last year the Big Billion Sale was accessible via the Flipkart website, which the company claimed had received billion hits, the sale next month is spread over five days to celebrate the ensuing festive season. Thus, it is called Big Billion Days.
“The sale will be special to shop for gifts and other items. Customers can shop for apparels, footwear, mobiles, furniture, laptops, toys, large appliances, jewellery, watches or home furnishing items,” Flipkart’s commerce platform head Mukesh Bansal said in the statement.
Myntra, will also be a part of the special sale with a curated selection, in which Flipkart bought majority stake for an estimated Rs. 2,000 crores in May 2014.
“India shops the most during this time of the year. With 75 percent of traffic coming via mobile, we expect this ‘app only’ sale to be the biggest shopping event of the year,” Bansal, who is also Myntra’s chairman, noted.
“We have opened new fulfilment centres across the country to guarantee efficient delivery. We have also ramped our technology and supply chain support to meet the huge customer demand…. We have also roped in our partner banks to give Flipkart customers exclusive offers during ‘Big Billion Days,” Bansal added.
According to the company it’s offering about 30 million products across 70 categories, including books, media, consumer electronics and lifestyle.
It has about 50-million registered users and 33,000 employees, the portal gets about 10 million hits daily and delivers eight million shipments per month.