Mobile only digital assistant Voodoo raises funding from Saif Partners

Mobile only digital assistant Voodoo raises funding from Saif Partners

Voodoo, a mobile only digital shopping assistant has announced that it has raised $1 million from SAIF Partners in seed funding round. It offers best deals, coupons and recommendations online by integrating into almost any shopping app in your phone.

Voodoo help users in saving their money and time by suggesting an alternative, if available. for example, if you are looking for a laptop on an e-commerce app, Voodoo finds a better price on any other store and automatically pop up to let you know a better price to save you money.

The company says that Voodoo is a “true mobile only digital assistant (no humans involved) which adds a layer of magic to your mobile phone.” Currently, it spells its magic across the followings apps -Paytm, Jabong, Flipkart, Snapdeal, Amazon, Shopclues, eBAY, Myntra, HomeShop18, Indiatimes, Freecharge, Uber, TaxiForSure, Ola, Foodpanda, Zomato Order, Bookmyshow, Goibibo & 8 more. Support for more apps is coming soon.

Mohit Mittal, Voodoo’s Co-Founder & CEO commented, “There are so many mobile apps in every category and all of them have something amazing to offer. Voodoo picks the best stuff from all of them and serves our consumers with the finest recommendations. It’s like a layer of black magic over all the apps! With the festive season approaching soon, it’s a must-have for anyone and everyone who shops online to make their experience easier, more convenient, efficient and fun. Many more useful features are in the pipeline for our upcoming versions to take the shopping experience a notch higher.

Mukul Arora, Principal, SAIF PARTNERS, said “Voodoo has taken a unique approach to offer a rich experience to mobile users across categories such as shopping, travel, cabs, food etc. When we saw the product for the first time, we could immediately see its compelling value prop as consumers. We believe that Voodoo has the potential to become one of the most popular Indian apps, and are really excited to partner with Mohit and the team on this journey”.