Santa Delivers has earned a reliable name in late night quality food services providers segment across Kolkata. A quality name now has different and inspiring story behind its origin. Aadarsh Chaudhary and Harsh Kandoi, the founders share their vision on how idea was conceived after their poor CAT performance, “I tried to be strong and constantly told myself that this was beginning to be a wonderful journey. I was more focused and wanted to give as much as I can for Santa Delivers.”
The duo got their act together and took all promotional activities under their stride and handed over 10,000 flyers for their distribution. They waited at new center to ensure that their flyers had been properly inserted to hit their targeted clientele.
And their focused promotion responded positively and they got 20 orders with their total sales of Rs 10,000. And now its reliable name in late night quality food provider and due have ample reason to feel proud for naming it on St Santa Clause. This was begun with Rs one lakh contributed by Harsh and Adarsh parents. Presently it has a team of 14 members comprising of three partners, one manger, five delivery boys and two helpers and three chefs.
Aadrash says, “We don’t outsource our food nor have we tied up with any restaurant; it’s all in-house.” Santa Delivers revenue model will be based on its sales numbers generated from Food deliveries numbers. This will be getting around 40 to 45 orders each day with the average ticket size of Rs 450 an taking their orders total numbers to 1,300 each month. Presently, this is growing at a rate of 20 percent each month. This has two separate kitchens capable o preparing non-vegetarian and vegetarian food.
Harsh says, “We had to continuously work on the marketing, so that the average number of orders is increased. We tapped new customer groups like various colleges and offices and then there was a substantial increase in the average number of orders.”