Fitbit joins the smartwatch race with Blaze fitness watch

Fitbit joins the smartwatch race with Blaze fitness watch

A device only meant to offer health related information is not enough when the market is flooded with smartwatches offering more info besides health and fitness. So, to keep it running in the market, Fitbit, a leading maker of fitness trackers has announced a mid-range fitness smartwatch at CES 2016 trade show, called the Blaze.

Fitbit Blaze comes at price tag of $199 and will be available to buy in March.

Actually, the Fitbit Blaze is not a complete smartwatch, but it’s a device with heart-rate monitoring and smartwatch-like functions, such as audio playback control and message notifications. One of the reason for Blaze to be a budget device when compared to other competing devices is that the company has not included GPS.

Fitbit Blaze watch

 

It uses the GPS from a companion smartphone to display pace and distance more accurately, and the best part is that the Fitbit Blaze is compatible with over 200 devices, including iOS and Android running devices. Additionally, it’s the first device from the company to have a color display.

The Fitbit Blaze is an octogonal design watch, coupled with stainless steel casing and an elastomer band. Though, it does not features a unibody watch design.

“One of the first things we learned in this industry is that fitness is personal – and if something isn’t your style, you won’t wear it,” Fitbit CEO James Park said in a statement. “With Fitbit Blaze, we pushed the boundaries of what’s possible to create a beautiful, versatile device that can be customized to fit your personal style – while packing a powerful fitness punch to help you reach your goals.”