Hansel.io, mobile development toolkit startup, has secured an undisclosed amount in Seed funding round led by Endiya Partners, a newly floated fund by Sateesh Andra (former Ventureast managing partner). Other investors participated in the round include Tracxn Labs and angels including Mekin Maheshwari and Rajesh Sawhney among others.
Founded in 2015 by former Flipkart execs Varun Ramamurthy, Parminder Singh and Mudit Mathur, Hansel.io helps mobile developers take control of their apps at runtime. It is a complete toolkit that automatically reproduces issues, allows them to fix crashes at runtime and dynamically communicate with users at an issue level.
Talking about the company’s vision, Parminder Singh, CTO, Hansel.io said, “The development timelines are getting compressed, the tolerance to bugs from consumers are getting thinner and the customer acquisition costs are skyrocketing. Any system that attempts to unify development, QA and post production management thereby improving agility will be godsend for companies. That is our long term aim as well”
Right now, the company’s product is in closed beta, but developers can sign up from their homepage. It currently has a waitlist system through which the SDK is distributed in a closed group. However, the company soon to announce a public launch.