With the end of Superbowl 50 today, perhaps one of the biggest and most watched sport events in the entire United States, it is worth reflecting on the evolution of the technology surrounding this event.
Since 1967, camera technology used to film this event has improved as its viewer base has grown to 140 million. The broadcast network CBS used 70 cameras to film the event, along with the Eye Vision 360, which, just like it’s name says, allows for a moment of play to freeze any moment of the game in a full 360 degree circle. Pylon Cameras with high-definition video and audio were also used to determine close calls and provide more stunning images.
Social media surrounding the Superbowl has also taken a big leap. Many viewers are familiar with the commercials and ads that show up during the Superbowl, but the creators of those ads have also taken an effort to interact with fans during those precious times during the game, commenting on events and making witty remarks as the game goes on.
Furthermore, specialized apps allowed people to keep up with the game anywhere, and those within Levi’s Stadium had the option of using apps to order food straight to their seat. The 1200 Wi-Fi points within the stadium made sure that spectators could post on social media and use those apps whenever they want.
On the field, improved helmets and advanced tracking systems kept the players safe, and this year’s halftime show was one of the most sophisticated yet, featuring performances by Coldplay, Bruno Mars, and Beyoncé, and even the University of California Marching Band.
It seems that, even in one of the United States’ most celebrated traditions, technology and man are inseparable.