Facebook is now going to offer help to publishers through its hyped Instant article platform, offering free and focused content. However, debates over its usefulness for the publishers is still on as critics are saying that whether they need to adopt or miss it.
Since its launch in May, Facebook had worked with partner publishers with an option for selecting the sites loading much faster inside its app rather than on the web browser. Now publishers will be able to configure instant article themselves by using Facebook documentation.
With Instant Article, Facebook desires for smooth user experience with huge benefits to its business in return. It may compel people to wait for slow loading of web pages and can lead to frustration by closing app or clicking away for another website.
Facebook restricts number of publishers which can show in instant Articles. According to its policy, “Each ad must be separated by a minimum of 350 words. If your article consists primarily of images or media, ads must not exceed 15% of the content.”