Freshdesk acquires Framebench

Freshdesk acquires Framebench

Freshdesk Inc. cloud-based customer support platform for enterprises has acquired Framebench Technologies Pvt Ltd, a company allowing users to collaborate on files like images, videos in real time allowing its support teams to better interact with customers.

This is Freshdesk’s fourth acquisition in seven months. Earlier, Freshdesk acquired Konotor, a company enable businesses chat with their consumers inside apps, Frilp, social recommendation app in October and 1 CLICK.io, video chat platform in August.

With its takeover, Freshdesk is searching to plug gaps in product portfolio and augment its offering  without having to build the technologies in house.

Freshdesk has so far bagged $95 million from venture capital firms Accel Partners, Google Capital  and Tiger Global management LLC.

“Customer engagement is an opportunity which is a superb use case for visual collaboration. Being a heavy touchpoint business, a file viewing and annotation tool like Framebench makes perfect sense for agent-client and also agent-team collaboration. Framebench’s capabilities will be merged inside Freshdesk’s products,” said Rohit Agarwal, chief executive officer, Framebench.

Framebench, claims to have worked with over 1,000 companies including Uniliver, HBO and Isentia and was envisioned as tool for collaboration in creative design industries and morphed into file viewing , approval platform  and annotation.

“The acquisition of Framebench presents an opportunity to integrate collaborative capabilities not only into Freshdesk, but also other products like Freshservice (Freshdesk’s cloud-based service desk solution, which helps customers deliver their internal IT support),” said Girish Mathrubootham, founder and chief executive, Freshdesk.