Pocketin, a startup offering real time restaurant deals, has bagged $150,000 in its seed round of funding from Hong Kong based Swastika Company Ltd. The fund will be utilized for expansion across Delhi, Noida, Gurgaon and Ghaziabad.
The startup provides a technology platform for diners to find, compare and select where they want to eat out based on real time deals offered. Its revolutionary Autopilot technology, helps finalize customized deals to respective diners.
Pocketin was started in September 2015 by Kshitij Mehra (DCE Alumnus), Anirudh Mondal (Thapar Alumnus, ex-Practo), Rahul Arora (DCE Alumnus), Siddharth Sharma (SIMC Alumnus, ex- Foxymoron) and Akshay Utreja.
“Our aim right now is to create a more intuitive experience for the user. The data points we are capturing on the platform is much more than what similar apps in the food-tech domain are able to capture because of the detailed interaction our app has with the user. This will help us to suggest the user more relevant restaurants and deals when he is looking for them without him having to make all that effort” says Anirudh Mondal, COO Pocketin.
The startup claims that it has grown organically in four months and mostly the growth has been driven by word of mouth referrals. Despite spending limited budget on marketing, the startup has been able to receive more than 8000 downloads and seated over 6500 diners.
The company aims to expand to over 1200 restaurants in Delhi NCR in the next six months and seat more than 1 lakh diners. It has plan to expand operations to Mumbai, Bangalore and Dubai in the next phase. Right now it has a team of 15, but Pocketin is looking to double its team strength in the coming months.