Voonik eyes men’s fashion, acqui-hires Getsty to expand

Voonik eyes men’s fashion, acqui-hires Getsty to expand

Voonik is set to launch its men’s fashion app and moving in this direction it has acqui-hired Getsty, a curator of customized fashion for men. This will speed up its new division’s pace.

Co-founded by two IIT-Kanpur graduates, Saurabh Acharya & Ashish Kahndelwal, Getsty.com is a customize shopping site for men that has made personal shopping experience for men easygoing by registering them and sharing their profile to stylists who send a set of customized clothes to them.

With its acqui-hiring Getsty, Voonik plans to push its supplier network and supplier network to speed up its men offering.

Voonik CEO and Co-Founder Sujayath Ali said, “Our customers have given us the confidence that there is a huge market for personalisation and affordable fashion. With 5 million plus installs, we already have highest engagement in shopping apps and have grown 2600% Y-O-Y in FY15-16. Our customers have consistently demanded a men’s range on Voonik, so that the men in their families could also have as much fun shopping as they do. With this huge demand already in place and the lack of good fashion apps for men, I feel there is a large untapped market for this product.”

Prior to this Voonik had acqui-hired Trialkart, mobile platform which offers a virtual dressing room feel to its shoppers.