Action camera manufacturer GoPro has acquired two different and very popular video editing apps Replay and Splice.
According to GoPro, the company will merge Replay and Splice into GoPro’s mobile strategy that will help improving its software and will also bring “ultra-convenient, yet powerful, mobile editing solutions” to GoPro customers and billions of smartphone users.
There is no financial details have been made available to the public as of now, but according to a Variety report the company has paid a sum of $105 million (roughly 712 crore) to acquire both firms.
Replay, is an award-winning app for iOS, developed by Stupeflix, which allows users to quickly select video clips and photos and automatically combines them into a single video complete with transition effects, graphics, and synchronized music
Splice, on the other hand, is also an award-winning mobile editor app, developed by Vemory, that allows users to manually create customized edits their videos with its advanced features.
“Splice, Replay and GoPro will combine to deliver what we believe will be the fastest and most enjoyable mobile editing experience,” wrote Nicholas Woodman, founder and CEO at GoPro.
According to GoPro, both the firms will continue to work on their respective apps. Both the apps currently available only on iOS, but the company says that it will be releasing the Android version of the apps later this year.
Speaking on the importance of these two firms, Woodman noted, “The problem is that it is still to hard to offload, access and edit GoPro content. We believe the accessibility, speed and efficiency of mobile will make it the predominant editing platform of the future.”