Supplified, an enterprising effort of visionary young entrepreneurs has made its mark in India’s blossoming Real estate Industry. Since its inception in 2011, the duo Mohit Goel and Nalin Saluja, has taken mighty $150B construction market in the online space.
Mohit was born in Palwal and completed BCom from DU. He owes success to his father who runs real estate empire in North India. “And every new entrepreneurship lesson was brought to the dinner table,” Mohit says.
Supplified.com is targeting construction materials $150-billion market. It is a focused B2B online construction materials marketplace. And now to consildate its position it has also forayed into sharing economy.
“Our main aim is to bringing people from offline to online,” says Nalin. The team is headquartered in New Delhi. “It is the biggest market to start with, considering 20-30percent of India’s construction activity goes on in Delhi-NCR,” he adds.
“We are targeting the full range of construction companies- right from small and medium enterprises involved in construction work and facility management, to the big developer and builder community. For the former, the team in charge of purchases may not be the most tech-savvy, so the UI/UX was built keeping in mind that it has to be as easy and contractor friendly as possible,” explains Nalin.
“By aggregating directly from manufacturer brands, we have put in a lot of effort in achieving the same price discovery. And the manufacturers associated with us are providing credit to our big-ticket buyers. Granted, the smaller contractors who get credit in the offline physical market also get it on low ticket value items, but, according to our estimates, this only constitutes a fifth of the market. We have been able to tap the remaining 80 percent,” Nalin says.