Blippar, New York-based augmented reality platform, has raised $54 million in series D round of funding from Khazanah Nasional Berhad, the strategic investment fund of the Government of Malaysia. The raised capital will be used to strengthen its engineering team, expand its operation in new regions and to add new categories and content.
Speaking on the funding, Ambarish Mitra, Blippar Co-Founder and CEO said, “This latest funding round will allow us to continue to capture top engineering talent, further grow our leading global install base, create one-of-a-kind campaigns for our brand partners, and achieve our vision for an era in which everyone has access to unlimited knowledge of the world around them, regardless of language or education.”
Founded in 2011 by Jessica Butcher, Steve Spencer, Ambarish Mitra and Omar Tayeb, Blippar is working on augmented reality, artificial intelligence and computer vision. Currently, it is employing more than 300 people across 14 global offices.
The funding will also help Blippar in user acquisition, and it claims to have a global user base of over 65 million users and has partnered with some globally renowned media owners and brands, including Nestlé, Condé Nast, TIME Inc., Procter & Gamble, Kraft, Heinz, Universal Pictures, Coca-Cola, PepsiCo, Disney and Jaguar.