According to a new report from the International Data Corporation (IDC), India saw a 17% year-on-year increase in smartphone unit shipments in the second quarter of 2016, continuing the country’s status as a rare growth market for the global smartphone industry.
Amidst this growth, Samsung continues to hold the largest portion of India’s smartphone market at 25.1%, just under twice the market share of the next largest vendor, Micromax. Apple is nowhere to be seen, apparently due to the iPhone SE’s failure to take off.
Meanwhile, Chinese vendors such as Lenovo, Vivo, Oppo, and Xiaomi are slowly but steadily rising in popularity, with the IDC noting a 28% increase in shipments. This is a pretty significant testimony to China’s growing tech industry and growing economic influence worldwide.
One cannot ignore the context of these developments. India’s growth in shipments came after a series of shipment declines, and surprisingly during a year when smartphone sales are expected to slow to 3.1% annual growth worldwide. In addition, Samsung has been a tough competitor to Apple in overseas markets in Asia for some time now, with significant implications for the futures of both companies.