Google recently acquired Urban Engines, a mapping analytics and visualization startup that seeks to deal with urban congestion through intelligent mapping of commute lines.
The company was actually founded in 2014 by a group of former Google employees with the help of Eric Schmidt and Google Ventures. It released a mapping app last February for mobile that featured augmented reality mapping, rapid computation, and offline map capability, all for use in cities where congestion is a big issue, like New York, Los Angeles, and Washington, D.C.
Urban Engines relies largely on analytics gathered by urban commuters to run its app. The company will reportedly join the Google Maps team, bringing with it its data analytics and huge collection of commuter data in urban areas.
This will undoubtedly help Google Maps a lot, as Google did not previously have access to some of the tools that Urban Engines is bringing. Let’s keep our eyes peeled for any future updates that might use some of these new tools.