However, Apple isn’t too concerned about this. The company told CNET that those tethers have prevented customers from holding the devices properly and trying them out in their pockets. In the event of a robbery, the taken device would set off store alarms, and if the thief gets away, Apple can track and remotely brick the device. It is unclear whether a thief could avoid this by simply turning on Airplane Mode, however; it is possible that store models have special software that allows for remote access under any circumstances.
Computers and iPads will still use the security tethers.
This feature is set to be included in Apple’s redesigned flagship store in London, which is set to re-open on October 15. Also included in the new store are trees, living walls, Italian marble stairs, and a “forum” in the middle of the store for tired shoppers to rest and store events to take place.